AutomationDirect Offers Additional Full-Featured Soft Starters

AutomationDirect Offers Additional Full-Featured Soft Starters

Cumming, GA --- June 17, 2015 ... AutomationDirect's line of Stellar® soft starters now includes the SR55 series of solid-state soft starters to control three-phase AC induction motors. Designed to withstand up to 477 FLA (at 200-480 VAC), SR55 full-featured solid-state soft starters are available in three frame sizes and provide many advantages over electromechanical contactors. SR55 soft starters are fully digital, provide full motor overload protection, and use thyristors in all three motor phases for controlled, reduced voltage motor starting and stopping.

SR55 soft starters are used in general purpose soft start motor control applications where traditional across-the-line starting or wye-delta starting would typically be appropriate and are ideal in applications requiring lower inrush currents. SR55s also have a built-in internal bypass and patented iERS (intelligent Energy Recovery System) that reduces energy costs when used on lightly loaded and oversized motors.

The IP20-rated Stellar SR55 soft starters are panel-mountable with optional finger guards (for frame sizes 1 and 2 soft starters) and are suitable for a variety of motor loads. Stellar SR55 soft starters can be used for motor reversing, with external contactors, and can be connected "in-delta", allowing for use of a smaller soft starter (no iERS optimizing with in-delta connections).

Backed with a two-year warranty, the SR55 series soft starters are UL listed, CE, REACH, and RoHS approved. Size 1 starters, with 17A to 96A current ratings, start at $975.00; Size 2 starters, with 124A to 180A current ratings, start at $1,605.00, and size 3 starters with 242A to 477A current ratings start at $2,784.00.

To learn more about the full line of Stellar Soft Starters, visit:

About AutomationDirect:
In business since 1994, AutomationDirect is a distributor offering thousands of industrial automation products for electrical control systems, including PLCs, operator interfaces, AC drives, motors, stepper systems, sensors, motor controls, enclosures and more. Their prices are typically well below the list price of more traditional automation companies because of their business model and focus on efficiency and the majority of their products are stocked for same-day shipping. Plus, get free two-day delivery on orders over $49; some limitations apply. For more information, contact them at 800-633-0405 or visit


Editorial Contact:
TJ Johns
Phone: 678-455-1730

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